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Curated by Paul Smith & Friends // meet Samuli Heino

Curated by Paul Smith & Friends // meet Samuli Heino
curated by Paul Smith & Friends participant Samuli Heino

In celebration of Frieze Art Fair 2014art:i:curate teams with Paul Smith to host an innovative exhibition of work by emerging London-based artists that combines Mayfair’s deep-rooted art heritage with the digital world’s trail-blazing creative community


Open to all, by registering at articurate.net, everyone has the opportunity to express their creativity in front of an audience of both art fans and the industry’s elite. 


Curated by Paul Smith & Friends participant Samuli Heino is a shiny, happy man - with a summer cabin.


City: Helsinki

Profession: Makia Sales Manager / Partner

Secret profession or as a kid I wanted to be: Toy repairman


AIC: How would you describe your own personal aesthetic?

SH: Casual.


AIC:  How would your friends describe your personality?

SH: Shiny, happy man.


AIC: What inspires you?

SH: My 3 boys.


AIC: Who's your hero?

SH: Oliver Percovich, the founder of Skateistan.


AIC: Do you consider yourself a collector? If so, what do you collect?

SH: No.


AIC: What's your most precious possession?

SH: My summer cabin.


AIC: What does the term 'curating' mean to you?

SH: To collect content.


AIC: Describe Paul Smith in three words.

SH: Brave english visionary.


AIC: Tell me something about yourself - anything.

SH: The older I get, the younger I feel inside my head



See what emerging art Samuli likes.


Want to take part in this project? Sign up to articurate.net and follow the steps.

Happy curation.

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