Curated by Paul Smith & Friends // meet Ester Urbala
18 oct 2014 by Nur El Shami

In celebration of Frieze Art Fair 2014, art:i:curate teams with Paul Smith to host an innovative exhibition of work by emerging London-based artists that combines Mayfair’s deep-rooted art heritage with the digital world’s trail-blazing creative community.
Open to all, by registering at articurate.net, everyone has the opportunity to express their creativity in front of an audience of both art fans and the industry’s elite.
Our latest participant is Estonian based participant Ester Urbala is a true dreamer.
City: Tallinn
Profession: Communication Manager
As a kid I wanted to be: A judge
AIC: How would you describe your own personal aesthetic?
EU: Scandinavian minimalism, purity and simplicity. Less is more.
AIC: How would your friends describe your personality?
EU: Creative, fast and open minded, great socialiser.
AIC: What inspires you?
EU: People who are bold (and laborious) enough to follow their dreams. A great book, a great movie.
AIC: Who's your hero?
EU: My best friend - my husband.
AIC: Do you consider yourself a collector? If so what do you collect?
EU: Right now I'm collecting philosophical quotes from my 3 year old son who has the ability to talk like an oracle.
I also consider myself as an emerging collector. I have some very dear paintings from my husband and one great piece of art from Estonian artist Merle Uus.
AIC: What's your most precious possession?
EU: The ability to write.
AIC: What does the term 'curating' mean to you?
EU: Creating your own creative space that others might like as well.
AIC: Why did you get involved in this project?
EU: I love the idea of art:i:curate, it represents the one thing that inspires me most: follow (and work on) your dream!
AIC: How do you usually take art in?
EU: By feeling, by smelling, by hearing and touching. It's all about intuition.
AIC: Describe Paul Smith in three words.
EU: Gentelman. Creator. I wish I had a grandpa like him:)
AIC: Tell me something about yourself - anything.
EU: Say "Yes" instead of saying "No".
See what emerging art Ester likes.
Want to take part in this project? Sign up to articurate.net and follow the steps.
Happy curation.