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Curated by Paul Smith & Friends // meet Coco Videla

Curated by Paul Smith & Friends // meet Coco Videla
Curated by Paul Smith & Friends participant Coco Videla

In celebration of Frieze Art Fair 2014, art:i:curate teams with Paul Smith to host an innovative exhibition of work by emerging London-based artists that combines Mayfair’s deep-rooted art heritage with the digital world’s trail-blazing creative community. 


Open to all, by registering at articurate.net, everyone has the opportunity to express their creativity in front of an audience of both art fans and the industry’s elite. 


Curated by Paul Smith & Friends participant, Coco Videla, may be a one-of-a-kind lovechild and has her very own personal collection.



City: New York
Profession: Filmmaker, Founder of The Village
As a kid I wanted to be: Filmmaker


AIC: How would you describe your own personal aesthetic? 

CV: Eccentric light.


AIC: How would your friends describe your personality?

CV: One friend said, “If Amelie and Patsy Stone had a lovechild, it would be you."


AIC: What inspires you?

CV: Change. 


AIC: Who's your hero?

CV: People that make me feel alive.


AIC: Do you consider yourself a collector? If so, what do you collect? 

CV: Yes. Stories.


AICWhat's your most precious possession?

CV: My imagination.


AIC: What does the term 'curating' mean to you?

CV: Selecting based on what speaks to me.


AIC: Why did you get involved in this project?

CV: Paul Smith makes me smile inside.


AIC: How do you usually take art in? 

CV: In context. As part of the real world. Art that doesn’t scream ART.


AIC: Describe Sir Paul Smith in three words.

CV: Playful. Sophisticated. Iconic.


AIC: Tell me something about yourself - anything.​

CV: I’m a hopeless romantic.



See what emerging art Coco likes.


Want to take part in this project? Sign up to articurate.net and follow the steps.

Happy curation.

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