Ariel Efron is a cross-media artist operating between media art and media design. His work combines the use of media in installations, spatial design for dance, music and theatre performances as well as museum installations. Ariel's artistic practice examines new forms of relationships between media and space, using light as material and projection mapping as a technique. Ariel undermines the architecture so that the space functions to a fictional scenario ...
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Ariel Efron is a cross-media artist operating between media art and media design. His work combines the use of media in installations, spatial design for dance, music and theatre performances as well as museum installations.
Ariel's artistic practice examines new forms of relationships between media and space, using light as material and projection mapping as a technique. Ariel undermines the architecture so that the space functions to a fictional scenario manifested in a new media environment unique to each installation site.
By adding fictional layers of narratives to a given site, he transforms the preconditioned roles and relationships between the site and the audience. The process results in site-specific interventions that deconstruct the preconditioned reality.
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