Alicja Dobrucka

You will simply call it home, 2013

C-type print

122 x 152 cm

Edition of 3 + 2 APs, number 1 of 3

Domestic photography often creates an image of the ideal. Of the dream and aspirational. In this work, part of Alicja Dobrucka’s ‘Life is on a New High, Mumbai 2013-15). The aspirational interior shown here is taken from found advertising. It is in dialogue with the portraits of the towers within the series. This work reveals the ideal image of homemaking. Personal taste is replaced with cultural references. These have such density that they become difficult to look at. The artifice of the dream space is highlighted by the holes in the image. Similarly, the text appearing from the reverse appears. Reality and artifice start playing off each other.